who, what, where, when.
I design and build physical and digital artifacts used by thousands of people on a daily basis. I also teach and do research in the digital experience design field, speak at design and tech events and travel whenever possible.
I'm a Portuguese designer born in Porto and currently living and working between Lisbon and Berlin. I’m a Senior Product Designer at the Volkswagen Group's Digital Innovation Labs, Lecturer at the Faculty of Fine Arts of the University of Lisbon, a Co-Founder of Boooom and Founder of Playout. My sweet spot is where design, technology and business collide.
the best source of knowledge.
In the last 10 years I had the pleasure to work in a wide range of projects for dozens of clients in a wide spectrum of areas, that encompassed strategy, brand, marketing, editorial and digital product design.
I'm a Senior Product Designer at the Volkswagen Group's digital innovation lab in Lisbon (Volkswagen SDC:LX), working in an agile environment with balanced/EPD teams (Engineering, Product and Design) and focused on the development of innovative software products for the group’s digital ecosystem of 12 brands (Volkswagen, Audi, Seat, Skoda, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania, MAN).
This digital ecosystem supports the world's leading vehicle manufacturing company and one of the top 10 largest companies in the world (according to Fortune Global 500 revenue list), with a global workforce of 656,000 people and a revenue of 278.2 Billion Dollars.
Previously I managed a multidisciplinary team of more than ten designers, developers, videographers and photographers at Instituto Superior Técnico, a leading school of architecture, engineering, science and technology from the University of Lisbon. Strategy, creative direction and management were my daily focus there.
In 2019 I co-founded Boooom, a curated list of design management and leadership jobs that quickly became the leading job board in this area.
In 2015 I co-founded a new course in Digital Experience Design at the Faculty of Fine Arts of the University of Lisbon, where I also teach. I'm proud to be shaping the future of education in this field and amazed by the outstanding response from the design and tech community so far.
In my spare time I’m pursuing a PhD about the relation between persuasive design and the online shopping experience. Occasionally I also develop projects for myself or for a selected set of clients through Playout (my digital playground).
- Since 2019: Senior Product Designer— Digital Innovation Labs, Volkswagen Group
- Since 2019: Co-founder— Boooom
- Since 2015: Course Director, Digital Experience Design— Faculty of Fine Arts, University of Lisbon
- Since 2006: Founder — Playout
- Since 2013: Head of Design and Multimedia— Instituto Superior Técnico, University of Lisbon
- 2010 – 2012: Designer — Instituto Superior Técnico, University of Lisbon
- 2008 – 2009: Designer — Seara.com
- 2007 – 2008: Designer — Público
- Since 2018: Toptal — Designer
- Since 2017: Artistic Studies Research Centre (CIEBA/FBA/ULisboa) — Researcher — Communication Design Research Group (Interaction Design)
- Since 2016: Startup Lisboa — Mentor
Professional Associations & Groups
- Since 2018: InVision Design Leadership Forum — Member
- Since 2011: Interaction Design Association (IxDA) — Member
study, research and teach.
Let's breadcrumb this: Art › Graphic Design and Advertising › Communication Design and New Media › Fine Arts. What's next?
I have a fairly boring and predictable path as a student: I studied Arts in high school, then took an undergraduate course on Graphic Design and Advertising.
I started my career at Porto and later moved to Lisbon, where I took a graduate course on Communication Design and New Media and developed a study focused on the relationship between visual design and perceived credibility on the web.
I'm currently a PhD student in the Fine Arts (Communication Design) Doctoral Programme at the Faculty of Fine Arts of the University of Lisbon. I'm developing a study focused on the relation between persuasion and e-commerce websites, in the context of the online shopping experience. I want to understand how persuasive design can help both shape a better shopping experience and improve business sales.
Master of Fine Arts (MFA),
Communication Design and New Media — Faculty of Fine Arts, University of Lisbon, Portugal
Bachelor of Arts (BA),
Graphic Design and Advertising — School of Management and Industrial Studies, Polytechnic Institute of Porto, Portugal
Talks and events:
giving back to the community.
I had the honor to speak in front of hundreds of designers, tech pros and entrepreneurs, in major events and institutions.
Talked at events like Sapo Codebits, Experimenta Design and WordCamp (Lisbon and Porto), on places like the University of Lisbon, University of Aveiro, ISEP-IPP or IADE-U. There I had the opportunity to lecture on topics that are dear to me, such as Creative Direction, Communication Design, Digital Experience Design, Design Education or Online Credibility, among others.
I have a really busy schedule, but love new challenges — they're usually an opportunity to meet new people and grow in some way. Have something in mind? Drop me a line.
Working in new products and ideas, speaking at design and tech events, judging at design competitions and mentoring and advising public and private institutions of all sizes are challenges that always motivate me.